Personal branding and its impact on the development of your business

Personal branding, namely building a personal brand, is today one of the most important aspects of developing your own business or creating your professional career. A personal brand is gaining more and more importance, and neglecting to work on it may be a step towards wasting your potential. Regardless of what stage you are at, you need to know well what image you want to build. Personal branding is a carefully planned management of your career and professional life in the future.

Paulina Romaniszyn profesjonalna fotografia korporacyjna Dyrektor Generalny Stada Polska fotograf Krzysztof Zaleski
Paulina Romaniszyn Managing Director of STADA Polska
fotografia biznesowa portret biznesowy Marcin Mizgalski strateg doradca zarządu. fotograf Krzysztof Zaleski
Marcin Mizgalski Strategist, Board Advisor, Green Energy Promoter

What is personal branding really about?

More and more often we see that the success of a company is not always determined by a fashionable logo, well-equipped office or a large team. High position is more evident in your own position – a personal brandis definitely the most important aspect of your career. The term personal branding covers a number of activities aimed at building your business image so that others perceive us in a specific, desired way.

It is a form of self-promotion that focuses on building an appropriate reputation. A properly created image gives an advantage in marketing and sales activities.

The process of personal branding is continuous. Even when we consciously do not take any action, the process of creating a professional or company imageis ongoing all the time. So let’s make sure that it is as beneficial as possible for us.

Why is it worth investing in personal branding?

First of all,personal branding brings tangible business benefits. It is a great way to increase your competitiveness and achieve your goals more effectively. It makes you more visible not only among potential customers. You communicate more efficiently with the recipients when they see your human side and the real value behind it. For example, a good practice in personal branding is shortening the distance between the company and its customer. People value direct contact which is one of the elements of building a professional image.

Systematic work on personal branding in some way creates your brand and thus gives you freedom – the image of a specialist in a given field gives you the opportunity to attract new offers and opportunities. Personal branding works well both when you are at the beginning of your professional career and when you already have your own business. The effects of work on personal branding may not appear immediately, but they are definitely worth planning and putting in the effort.

Personal branding is a continuous process

As you can see, working on image building can bring tangible results, both in the professional and business fields. Remember, however, that you need to put in a lot of work to gain recognition and a reliable image – neglecting this aspect means that you have no influence on the effect of your actions. Thus, work on your personal brand consciously and the results will surely come.

Are photos important in personal branding?

Although potential work candidates are not assessed by their photos, they still leave an impression on recruiters. Professional photography is therefore of great importance when working on personal branding.

You can even say that photos are one of the most important elements of image building. Both when we are candidates and when we run a company and look for business partners. If you want to professionally create your business image, show the photos in which you are real. Moreover, take care of a professional arrangement and scenography.

Grzegorz Turniak fotografia biznesowa oredownik networkingu fotograf Krzysztof Zaleski
Grzegorz Turniak Networking Advocate
Beatrice Bouchet fotografia biznesowa Prezes zarządu B&B Hotels Polska fotograf Krzysztof Zaleski
Beatrice Bouchet President of the Management Board of B&B Hotels Polska

An image session is a good idea – photos taken by a professional photographer can then be used in branding materials. If you want to show yourself as an expert in a given field, you can also consider the so-called accompanying photographer who documents not only you, but also your work. Also, do not forget to update your photos from time to time so that they reflect the importance of your position and look credible at each stage of your career.

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Testimonials

  • I had the pleasure of using Krzysztof Zaleski’s business portrait services and I am absolutely delighted with the results. Krzysztof is truly a magician behind the lens—I have never looked so good in a photo! His professionalism, attention to detail, and ability to create a relaxed atmosphere during the session are invaluable. If you’re looking for a photographer who can capture your best, I highly recommend Krzysztof. Thank you for a great experience!

    Krystian Lewecki Head Of Legal Affairs

  • Krzysztof demonstrates full professionalism and remarkable commitment to his work. The photo session took place in a calm, warm, and empathetic atmosphere. He is not only a great specialist but also a very nice person. Krzysztof provides valuable advice and guidance, which makes you feel confident and at ease in front of his lens. The results were delightful—beautiful portraits that truly show emotion.
    My sincere gratitude—and I wholeheartedly recommend him.

    Beata Rubanowicz Ophthalmologist

  • I definitely recommend Krzysztof Zaleski.
    For years, at various stages of my career, I have turned to him whenever I needed professional photos—not just business ones. Krzysztof is a true professional with a perfect understanding of business needs and goals. He is also flexible and quick to act. I recommend him to anyone looking for something more in their photos.

    Michał Świderski Marketing Manager, Management Advisor

  • Krzysztof is an excellent professional who focuses on working with people, not just the technical side of photography. Thanks to this, the quality and authenticity of his photos are outstanding. He knows how to bring out a person’s character and highlight their best features.
    It was a great pleasure to work with such a professional.
    Thanks again.

    Paulina Romaniszyn General Manager at STADA Group

  • I have worked with many photographers, but Krzysztof Zaleski truly stands out. He is dedicated to achieving that “wow” effect for his clients, always going the extra mile to ensure outstanding results.
    I wholeheartedly recommend his services.

    Sergiusz Trzeciak Expert in political marketing, public image shaping and personal branding

  • Working with Krzysztof is fantastic—stress-free and relaxed, yet very professional. Even before the session, we received detailed tips on what clothes to bring and which patterns or colors to avoid, which was very helpful. During the photo session, Krzysztof gave specific advice but also allowed for our own inventiveness and moments of fun. Through thoughtful conversations and insightful questions, we were able to clearly define the style and mood of the photos. Krzysztof is exceptionally considerate and professional. I highly recommend his services to anyone who isn’t used to being in front of the camera and wants photos that are creative, relaxed, and refreshingly unique.

    Aneta Stawicka Communication and Education Manager Rekopol SA

  • Taking photos of myself is, to say the least, not my favorite activity. However, my session with Krzysztof was both comfortable and efficient. I’m very happy with the results. He approaches his clients with true professionalism. I highly recommend him to anyone.

    Andrzej Kotfis Andrzej Kotfis SME/SOHO Sales Director Orange Polska

  • Krzysztof Zaleski was recommended to me by a friend, and I am really glad I finally had the chance to use his services. Krzysztof took several business portraits for me, and I couldn’t be happier with the results. The session was smooth and enjoyable, conducted with complete professionalism. I’m grateful to have worked with someone so passionate, approachable, and warm. I highly recommend Krzysztof to anyone—our image truly matters, and he has a remarkable talent for bringing out the best in people.

    Beatrice Bouchet President of the Management Board B&B Hotels Poland.

  • I asked Krzysztof to take some business photos for me, and working with him was an absolute pleasure. He was incredibly friendly and welcoming, making it easy for us to connect right away. Krzysztof’s attention to detail and commitment to achieving the best possible results truly stood out. The final photos were delivered promptly and were exceptional in both technical quality and overall presentation. I enthusiastically recommend Krzysztof for business photography assignments.

    Marek Kowalczyk MANDARINE Project Partners

  • Mr. Krzysztof Zaleski has conducted several business photo sessions for MGW Corporate Consulting Group Sp. z o.o. Each session was carried out professionally and with great commitment. Thanks to his interpersonal skills, Mr. Krzysztof creates a kind and friendly atmosphere and photographs in a way that highlights the subject’s character. We also value his good communication, both by phone and email, which positively influences our cooperation. We are pleased to recommend Mr. Krzysztof Zaleski as a reliable, competent, and passionate business photographer.

    Małgorzata Janic Sales Support Specialist at MGW Corporate Consulting Group Sp. z o.o.

  • If you’re looking for someone who not only captures beautiful photos but also pays meticulous attention to every detail during the session, I highly recommend Krzysztof. His keen sense of style and the positive, welcoming atmosphere he creates are truly guaranteed.

    Weronika Jelińska Legal counsel

  • I highly recommend Krzysztof Zaleski’s services. I truly appreciate his professionalism, flexibility, and unwavering kindness. From our very first contact and throughout the entire process, we experienced excellent communication, openness to our needs, and genuine understanding. Thanks to Krzysztof, our photo session for 20 people went smoothly and efficiently. What sets Krzysztof apart is his remarkable empathy and deep understanding of business goals, as well as his fantastic approach to photographing people. The same level of dedication is evident in his careful selection of photos and meticulous post-production work. We are thoroughly impressed by his professionalism, the quality of the photos, and his positive attitude toward both the session and his clients.

    Katarzyna Gorczyńska PR Manager at Plej Advertising Agancy

  • Meeting a photographer who genuinely enjoys his craft and working with people often leads to results that far surpass initial expectations. That was exactly my experience with Krzysztof, and I am truly grateful for it.

    Tomasz Chodkowski President in Grenevo Polska Sp. z o.o.

  • I have worked with Krzysztof on numerous business photo sessions—both individual and team shoots, including the “Lawyer through the Lens” project. Every session with him is a truly special experience: the friendly atmosphere, his patience, and genuine commitment make you feel at ease and truly at the center of attention. Krzysztof collaborates with a trusted team that takes care of every detail, ensuring that the results are always impressive. His portraits help you believe in yourself and consciously build your image—not just in business. If you want to feel truly special, I highly recommend a business photo session with Krzysztof. If you’re looking for exceptional results, look no further.

    Monika Muracka Development Manager, Marketing for Lawyers

  • It’s worth investing in a professional image at every stage of your career. For years, I used photos that were taken rather “on the fly” whenever my articles were published. I have to admit, it wasn’t until I started working with Krzysztof Zaleski that I realized how valuable a personalized approach from a business photographer can be. Krzysztof stands out not only for his professionalism, openness, and creativity, but also for his unique method of working with clients—he takes the time to talk, get to know your personality and goals, and then suggests his own original ideas for the photos. As a result, each session is unique and perfectly tailored to your needs. His commitment and attention to detail ensure that the results exceed expectations. Working with him is a true pleasure and an inspiring experience. He’s an outstanding choice for anyone seeking professional business photography.

    Grzegorz Turniak Owner of Akademia Rekomendacji

  • I had the pleasure of working with Krzysztof Zaleski on an advertising project involving major clients of my company. The project was challenging, as it required treating participants with particular sensitivity and achieving the desired results amid the fast-paced demands of print production. Krzysztof handled everything exceptionally well, creating a pleasant atmosphere that helped save my clients’ time and reduced their stress. His professionalism resulted in a series of excellent photos that appeared on the covers of professional magazines and at the Agfa Graphics stand during the “Poligrafia 2007” fair in Poznań. I highly recommend working with Krzysztof Zaleski!

    Paulina Suchodolska AGFA GRAPHICS