Personal branding and its impact on the development of your business

Personal branding, namely building a personal brand, is today one of the most important aspects of developing your own business or creating your professional career. A personal brand is gaining more and more importance, and neglecting to work on it may be a step towards wasting your potential. Regardless of what stage you are at, you need to know well what image you want to build. Personal branding is a carefully planned management of your career and professional life in the future.

Paulina Romaniszyn profesjonalna fotografia korporacyjna Dyrektor Generalny Stada Polska fotograf Krzysztof Zaleski
Paulina Romaniszyn Managing Director of STADA Polska
fotografia biznesowa portret biznesowy Marcin Mizgalski strateg doradca zarządu. fotograf Krzysztof Zaleski
Marcin Mizgalski Strategist, Board Advisor, Green Energy Promoter

What is personal branding really about?

More and more often we see that the success of a company is not always determined by a fashionable logo, well-equipped office or a large team. High position is more evident in your own position – a personal brandis definitely the most important aspect of your career. The term personal branding covers a number of activities aimed at building your business image so that others perceive us in a specific, desired way.

It is a form of self-promotion that focuses on building an appropriate reputation. A properly created image gives an advantage in marketing and sales activities.

The process of personal branding is continuous. Even when we consciously do not take any action, the process of creating a professional or company imageis ongoing all the time. So let’s make sure that it is as beneficial as possible for us.

Why is it worth investing in personal branding?

First of all,personal branding brings tangible business benefits. It is a great way to increase your competitiveness and achieve your goals more effectively. It makes you more visible not only among potential customers. You communicate more efficiently with the recipients when they see your human side and the real value behind it. For example, a good practice in personal branding is shortening the distance between the company and its customer. People value direct contact which is one of the elements of building a professional image.

Systematic work on personal branding in some way creates your brand and thus gives you freedom – the image of a specialist in a given field gives you the opportunity to attract new offers and opportunities. Personal branding works well both when you are at the beginning of your professional career and when you already have your own business. The effects of work on personal branding may not appear immediately, but they are definitely worth planning and putting in the effort.

Personal branding is a continuous process

As you can see, working on image building can bring tangible results, both in the professional and business fields. Remember, however, that you need to put in a lot of work to gain recognition and a reliable image – neglecting this aspect means that you have no influence on the effect of your actions. Thus, work on your personal brand consciously and the results will surely come.

Are photos important in personal branding?

Although potential work candidates are not assessed by their photos, they still leave an impression on recruiters. Professional photography is therefore of great importance when working on personal branding.

You can even say that photos are one of the most important elements of image building. Both when we are candidates and when we run a company and look for business partners. If you want to professionally create your business image, show the photos in which you are real. Moreover, take care of a professional arrangement and scenography.

Grzegorz Turniak fotografia biznesowa oredownik networkingu fotograf Krzysztof Zaleski
Grzegorz Turniak Networking Advocate
Beatrice Bouchet fotografia biznesowa Prezes zarządu B&B Hotels Polska fotograf Krzysztof Zaleski
Beatrice Bouchet President of the Management Board of B&B Hotels Polska

An image session is a good idea – photos taken by a professional photographer can then be used in branding materials. If you want to show yourself as an expert in a given field, you can also consider the so-called accompanying photographer who documents not only you, but also your work. Also, do not forget to update your photos from time to time so that they reflect the importance of your position and look credible at each stage of your career.

BOOK VIDEO CONSULTATION »

Testimonials

  • I had the pleasure of using Krzysztof Zaleski's services - a business portrait and I am absolutely delighted with the results. Krzysztof is a true magician behind the lens - I have never looked so good in a photo! His professionalism, attention to detail and ability to create a relaxed atmosphere during the session are invaluable. If you are looking for a photographer who can capture the best of you, I highly recommend Krzysztof. Thank you for a great experience!

    Krystian Lewecki Head Of Legal Affairs

  • Full professionalism and remarkable commitment to work. The photo session took place in a calm, warm, empathetic atmosphere. Mr. Krzysztof is a very nice person, and at the same time a great specialist. He provides valuable advice and guidance. This makes you feel confident and at ease in front of his lens. The effect of the session was delightful: beautiful portraits that show emotions. I am grateful and cordially recommend!

    Beata Rubanowicz Ophthalmologist

  • I definitely recommend Krzysztof Zaleski - for years, at various stages of my career, when I need professional photos, and not only business ones, I have been using his services. Krzysztof is a professional in the full sense of the word, with a perfect understanding of business needs and goals, who is also characterized by flexibility and speed in actions. I recommend it to all those who are looking for something more in their photos.

    Michał Świderski Marketing Manager, Management Advisor

  • An excellent Professional is focused on working with people and not merely on the technical side of photography. Thanks to this, the quality and credibility of the photos is high. Krzysztof is able to bring out the character of a person and emphasize his or her best features. Great pleasure to work with such a Professional. Thank you.

    Palina Romaniszyn General Manager at STADA Group

  • I heartily recommend Krzysztof Zaleski. I have worked with many photographers, but Krzysztof Zaleski has one unique feature - he works until he gets a WOW effect for the client. I sincerely recommend!

    Sergiusz Trzeciak Expert in political marketing, public image shaping and personal branding

  • Working with Krzysztof is fantastic - stress-free and relaxed, but at the same time very professional. Even before the session, we received detailed tips: what clothes to take, what patterns or colors to avoid - it was very helpful. During the photoshoot, Krzysiek gave specific advice, but at the same time, there was room for our own inventiveness and time to fool around. Through numerous conversations and detailed questions, we managed to determine the nature and atmosphere of the photos. Krzysiek is a very considerate and cultural man. I recommend him to anyone who does not stand in front of the camera on an everyday basis and wants to have professional and cool, but not necessarily obvious photos.

    Aneta Stawicka Communication and Education Manager Rekopol SA

  • Photographing myself is, to put it mildly, not my favorite pastime. The photo session with Krzysztof was comfortable and quick. In addition, the effect is good in my opinion. Professional approach to the client. I highly recommend to everyone.

    Andrzej Kotfis Andrzej Kotfis SME/SOHO Sales Director Orange Polska

  • Photographer, Krzysztof Zaleski, was recommended to me by my friend some time ago. I am really glad that I finally managed to use his services - Krzysiek made several business portraits for me, which I am very happy with. The photoshoot went really smoothly, in a pleasant atmosphere and with full professionalism. I am glad that I had the opportunity to work with a man full of passion, and at the same time extremely warm and accessible. I recommend him to everyone, because the image is something important, and Krzysztof knows how to get the best out of the photographed person.

    Beatrice Bouchet President of the Management Board B&B Hotels Poland.

  • I asked Krzysztof for a couple of business photos. Working with him during the shooting was a distinct pleasure. Krzysztof was very friendly and welcoming — we immediately connected. Krzysztof has shown a rare devotion to detail and a relentless pursuit of the best possible results. Krzysztof delivered the final photos promptly and they were of outstanding quality, both from technical and communication point of view. I highly recommend Krzysztof for any business photo job.

    Marek Kowalczyk MANDARINE Project Partners

  • Mr. Krzysztof Zaleski has run several business-related photo sessions for MGW Corporate Consulting Group Sp. z o.o. Each time a session was carried out in a professional manner and with commitment. Thanks to his interpersonal skills, Mr. Krzysztof is able to build up a kind and friendly atmosphere and photographs the way it highlights the photographed person's character. Additionally, we value good communication with Mr. Krzysztof, both via phone and e-mail, which positively influences our cooperation. With pleasure, we recommend Mr. Krzysztof Zaleski as a reliable, competent and passionate photographer.

    Małgorzata Janic Sales Support Specialist at MGW Corporate Consulting Group Sp. z o.o.

  • If you are looking for someone who will not only take beautiful pictures of you but also will take care of every detail during the session, I recommend Krzysztof. A sense of style and positive atmosphere during the session guaranteed.

    Weronika Jelińska Legal counsel

  • I strongly recommend Krzysztof Zaleski's services. I value his professionalism, flexibility and endless kindness. From the first contact and stage of working on details, we could count on perfect communication, openness to our needs and understanding. As the result, we' d managed to have a photo session for 20 people run smoothly. What distinguish Krzysztof is his great empathy and understanding of both the business aims and a fantastic approach to photographing people. The same relates to a selection of photos and post production, in which Krzysztof puts lots of effort. We're greatly impressed by the professional service, taken photos as well as Krzysztof's attitude towards the session and customers. Thank you, we certainly recommend!

    Katarzyna Gorczyńska PR Manager at Plej Advertising Agancy

  • Meeting with a photographer who likes himself, people and what he does often brings results that significantly exceed the customer's initial expectations. This was my case, for which I am really thankful.

    Tomasz Chodkowski President in Grenevo Polska Sp. z o.o.

  • We've worked with Krzysztof at many business sessions, both for individual clients and company teams. Together, we implement the project of “Lawyer through the lens.” I was also pleased to stand in front of his camera myself. What happens during these sessions is difficult to describe. You just have to experience it! Let’s be specific. It’s the atmosphere. As well as patience and individual approach. Everyone is just as important, the most important at the time. Each portrait helps build a business image. To anyone. I am glad that I met on my way a person, photographer, who knows that a good portrait is our asset and shares this knowledge with others. No just in business. It also helps in self-awareness that what we do is important and how we communicate is important; that in the modern times of the Internet and marketing 2.0. people around us will get to know us on the net and that we can influence how they will perceive us during this first contact. It also helps to smile at the thought that this lady in the picture is pretty cool! He is also surrounded by professionals who care about how we look and feel in the picture. I am thankful for that and recommend Krzysztof to everyone who sees measurable value in quality and appreciates professionalism. To anyone who wants to enter a higher level. See you at the next session!

    Monika Muracka Development Manager, Marketing for Lawyers

  • The need to build a professional image appears at different stages of career. In the past, the only formal image necessary to take care of was a passport photo – nowadays for more and more people it isn’t enough. For several years I had photos taken by magazine and news paper photographers who publicated them as illustration to my articles. Usually, these half-hour or hour sessions were guick but professional. However, I was lucky enough to meet Krzysztof Zaleski on my career path – a passionate photographer. According to Krzysztof the portrait of a professional should reflect personality, interests and life mission of the photographed. Such final effect demands time for conversation and collecting necessary information about the person - Krzysztof was very engaged in this task. After a long conversation he prepared several conceptions in cooperation with graphic designer. Having discussed and chosen one of the options, Krzysztof started making it real. It wasn’t easy though – I would probably give up encountering such odds, but not Krzysztof, he succeeded. The session took place and finished according to arranged schedule. I highly recommend cooperation with Krzysztof – it was a real pleasure and a fascinating adventure.

    Grzegorz Turniak Owner of Akademia Rekomendacji

  • I had the pleasure to cooperate with Krzysztof Zaleski in an advertising project which involved major clients of my company. The project itself was a very difficult issue because individuals participating in the session needed to be treated with particular sensitivity and at the same time the desired effects had to be achieved – session circumstances demanded full adaptation to the working conditions in the printing (the production was in full swing). Krzysztof successfully completed the task creating a pleasant atmosphere, which allowed to save the stress of my clients as well as their precious time. Professionalism, as shown by Krzysztof, resulted in a series of perfect photos that decorated both the covers of professional magazines and the stand of Agfa Graphics company during the fairs „Poligrafia 2007” in Poznań. I highly recommend cooperation with Krzysztof Zaleski!

    Paulina Suchodolska AGFA GRAPHICS