Business portraits – 5 things to look for when choosing a photographer
Browsing the Internet resources, we come across many people involved in business photography. The choice of a specialist can cause a lot of difficulty for the person looking for. Usually, when looking for services, we want to get the best service in the budget that we want to spend on it. How to make the best choice for us? Watching the presented portraits, it is worth paying attention to the details.
In 5 points I suggest which things we should pay attention to.
1. What is the use of a business portrait?
Usually, this type of portrait is designed to make the best first impression on the observer. In a portrait – also in businessman is always the most important thing. Such a portrait should evoke positive emotions in us and at the same time inspire confidence in the person portrayed. People portrayed should look good.
2. Let’s pay attention to body language.
Is attitude natural? What does the facial expression look like? Sometimes portraits show people in closed poses, with a grimace on their faces that does not inspire confidence. Such portraits imply a lack of naturalness and comfort. We naturally do not want to meet people presented in this way. The more we try not to be negatively received – both by the interlocutor during the meeting and by presenting our image to a wider audience.
3. Treatment, makeup, hairstyle, clothing.
Photographic processing of the resulting portrait should be kept to a minimum. Let’s remember that such a portrait is a document and is to facilitate the recognition of a person from a photo in the real world. Before the session, a good photographer will remind you of some important details about the preparation of an outfit, hairstyle or make-up. Photographers usually work with a well-known make-up artist. It is worth giving yourself into his hands. Before visiting the photographer, it’s worth refreshing your hair (gentlemen – take care of your beard). Makeup should not pay excessive attention. Incompetently chosen for the type of beauty, too intense makeup looks grotesque. The complexion in the photos should look natural, have real texture and not resemble an advertisement for cosmetics with unreal and smooth skin in photoshop. The outfit should not attract undue attention. Mismatched clothes do not look good. When the portrait covers the whole figure, the ladies’ legs look better in flesh-colored stockings/tights – thanks to them we cover skin imperfections.
4. The idea of the portrait
The portrait should be adapted to its function. Business portraits should look professional and not seduce and charming. Eye contact makes the portrait more impact on the recipient.
5. Background
A uniform background will work in Linkedin portraits, where the thumbnail of the photo is small. It is good when the face is uniformly lit, without unnecessary shadows. The complexion should not shine. The background can also tell a story. It is good when in this case it is not a random view, but a consciously and intentionally selected element complementing the narrative.
Paying attention to the mentioned details, we minimize the risk of making the wrong choice of the author of the portrait.