Paweł Tkaczyk – bussines photoshoot – case study

Customer

Paweł Tkaczyk, marketing and brand-building expert and strategist, owner of the MIDEA agency, the books author and public speaker

Paweł’s requirements towards the business session

Paweł needed vivid photoshoot and thematically consistent, universal business photographs, suitable to use everywhere, including social media, websites, and press. The white background is desirable.

Treatment

The well-lighted face on the white background always gives the photos a nice, clean look. Using the same background allows the same photo to be repurposed and used in other contexts. It is easy to change photos for use on Facebook or Instagram posts by adding icons or changing the background colors, and inscriptions that can be a perfect addition when using photos for these posts. This project is of great importance to Paweł and the benefits of using a white background correspond very well to his needs. Our collaboration brought together some great ideas, talent, creativity, and a little bit of magic.

Preparation for the session

We relied on e-mail to agree on details. We proceeded without a rigid plan; we decided to go for spontaneous creativity during the session. Paweł had to prepare a few sets of clothing, as I usually request. We set aside 4 hours for our session, including time for selecting the photos for editing.

Place of the session

MIDEA branding agency office. For this session, I set a mini photo studio in Paweł’s. We used the white background for the photos with lighting arranged to achieve a uniform background.

Session

We started the photoshoot in the morning, while the face and posture are fresh and energetic. We had an immediate rapport and mutual understanding. During the session, we got an idea to show Paweł during his usual work: speaking and gesticulating while giving lectures. During the photo session and throughout our conversation, it was easy to observe and appreciate a wide spectrum of Paweł’s qualities, including his passion for his life’s work and his sense of humor, which I attempted to capture. Photos were done during our interaction, in series, while during the breaks, we preselected shoots and changed the outfit. Thanks to a few changes in clothing during one session, we got the effect of the diversity of the material. Photos show Paweł as an expert in his field. On some portraits he is focused, serious, however, to further processing, we selected also the pictures where he is smiling, open and relaxed. The portraits we selected are being put to great use and serving his needs very successfully, as we hoped.

Results of the photo session with Paweł Tkaczyk and examples of using the photos in his communication

Paweł Tkaczyk prasowa fotografia biznesowa Strateg Marki autor poczytnych książek fotograf Krzysztof Zaleski
Paweł Tkaczyk prasowa fotografia biznesowa Strateg Marki autor poczytnych książek fotograf Krzysztof Zaleski
Paweł Tkaczyk prasowa fotografia biznesowa Strateg Marki autor poczytnych książek fotograf Krzysztof Zaleski
Paweł Tkaczyk prasowa fotografia biznesowa Strateg Marki autor poczytnych książek fotograf Krzysztof Zaleski
Paweł Tkaczyk prasowa fotografia biznesowa Strateg Marki autor poczytnych książek fotograf Krzysztof Zaleski
Paweł Tkaczyk prasowa fotografia biznesowa Strateg Marki autor poczytnych książek fotograf Krzysztof Zaleski
Paweł Tkaczyk prasowa fotografia biznesowa Strateg Marki autor poczytnych książek fotograf Krzysztof Zaleski
Paweł Tkaczyk prasowa fotografia biznesowa Strateg Marki autor poczytnych książek fotograf Krzysztof Zaleski
Paweł Tkaczyk prasowa fotografia biznesowa Strateg Marki autor poczytnych książek fotograf Krzysztof Zaleski

Paweł Tkaczyk brief account from photo session

Your portraits made it easier to communicate my message. Previously I had only one or two good photos and in many situations simply I did not have something to be used (and utilizing always the same one was not a good solution either). I started the cooperation with you knowing what I want — the series of photos on the white background, which I will be able to integrate into the social media posts. And I received a high quality, full of dynamic and expression photos. Your photos were utilized on newspaper covers, as an illustration for interviews and even on Wikipedia.

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Testimonials

  • I had the pleasure of using Krzysztof Zaleski's services - a business portrait and I am absolutely delighted with the results. Krzysztof is a true magician behind the lens - I have never looked so good in a photo! His professionalism, attention to detail and ability to create a relaxed atmosphere during the session are invaluable. If you are looking for a photographer who can capture the best of you, I highly recommend Krzysztof. Thank you for a great experience!

    Krystian Lewecki Head Of Legal Affairs

  • Full professionalism and remarkable commitment to work. The photo session took place in a calm, warm, empathetic atmosphere. Mr. Krzysztof is a very nice person, and at the same time a great specialist. He provides valuable advice and guidance. This makes you feel confident and at ease in front of his lens. The effect of the session was delightful: beautiful portraits that show emotions. I am grateful and cordially recommend!

    Beata Rubanowicz Ophthalmologist

  • I definitely recommend Krzysztof Zaleski - for years, at various stages of my career, when I need professional photos, and not only business ones, I have been using his services. Krzysztof is a professional in the full sense of the word, with a perfect understanding of business needs and goals, who is also characterized by flexibility and speed in actions. I recommend it to all those who are looking for something more in their photos.

    Michał Świderski Marketing Manager, Management Advisor

  • An excellent Professional is focused on working with people and not merely on the technical side of photography. Thanks to this, the quality and credibility of the photos is high. Krzysztof is able to bring out the character of a person and emphasize his or her best features. Great pleasure to work with such a Professional. Thank you.

    Palina Romaniszyn General Manager at STADA Group

  • I heartily recommend Krzysztof Zaleski. I have worked with many photographers, but Krzysztof Zaleski has one unique feature - he works until he gets a WOW effect for the client. I sincerely recommend!

    Sergiusz Trzeciak Expert in political marketing, public image shaping and personal branding

  • Working with Krzysztof is fantastic - stress-free and relaxed, but at the same time very professional. Even before the session, we received detailed tips: what clothes to take, what patterns or colors to avoid - it was very helpful. During the photoshoot, Krzysiek gave specific advice, but at the same time, there was room for our own inventiveness and time to fool around. Through numerous conversations and detailed questions, we managed to determine the nature and atmosphere of the photos. Krzysiek is a very considerate and cultural man. I recommend him to anyone who does not stand in front of the camera on an everyday basis and wants to have professional and cool, but not necessarily obvious photos.

    Aneta Stawicka Communication and Education Manager Rekopol SA

  • Photographing myself is, to put it mildly, not my favorite pastime. The photo session with Krzysztof was comfortable and quick. In addition, the effect is good in my opinion. Professional approach to the client. I highly recommend to everyone.

    Andrzej Kotfis Andrzej Kotfis SME/SOHO Sales Director Orange Polska

  • Photographer, Krzysztof Zaleski, was recommended to me by my friend some time ago. I am really glad that I finally managed to use his services - Krzysiek made several business portraits for me, which I am very happy with. The photoshoot went really smoothly, in a pleasant atmosphere and with full professionalism. I am glad that I had the opportunity to work with a man full of passion, and at the same time extremely warm and accessible. I recommend him to everyone, because the image is something important, and Krzysztof knows how to get the best out of the photographed person.

    Beatrice Bouchet President of the Management Board B&B Hotels Poland.

  • I asked Krzysztof for a couple of business photos. Working with him during the shooting was a distinct pleasure. Krzysztof was very friendly and welcoming — we immediately connected. Krzysztof has shown a rare devotion to detail and a relentless pursuit of the best possible results. Krzysztof delivered the final photos promptly and they were of outstanding quality, both from technical and communication point of view. I highly recommend Krzysztof for any business photo job.

    Marek Kowalczyk MANDARINE Project Partners

  • Mr. Krzysztof Zaleski has run several business-related photo sessions for MGW Corporate Consulting Group Sp. z o.o. Each time a session was carried out in a professional manner and with commitment. Thanks to his interpersonal skills, Mr. Krzysztof is able to build up a kind and friendly atmosphere and photographs the way it highlights the photographed person's character. Additionally, we value good communication with Mr. Krzysztof, both via phone and e-mail, which positively influences our cooperation. With pleasure, we recommend Mr. Krzysztof Zaleski as a reliable, competent and passionate photographer.

    Małgorzata Janic Sales Support Specialist at MGW Corporate Consulting Group Sp. z o.o.

  • If you are looking for someone who will not only take beautiful pictures of you but also will take care of every detail during the session, I recommend Krzysztof. A sense of style and positive atmosphere during the session guaranteed.

    Weronika Jelińska Legal counsel

  • I strongly recommend Krzysztof Zaleski's services. I value his professionalism, flexibility and endless kindness. From the first contact and stage of working on details, we could count on perfect communication, openness to our needs and understanding. As the result, we' d managed to have a photo session for 20 people run smoothly. What distinguish Krzysztof is his great empathy and understanding of both the business aims and a fantastic approach to photographing people. The same relates to a selection of photos and post production, in which Krzysztof puts lots of effort. We're greatly impressed by the professional service, taken photos as well as Krzysztof's attitude towards the session and customers. Thank you, we certainly recommend!

    Katarzyna Gorczyńska PR Manager at Plej Advertising Agancy

  • Meeting with a photographer who likes himself, people and what he does often brings results that significantly exceed the customer's initial expectations. This was my case, for which I am really thankful.

    Tomasz Chodkowski President in Grenevo Polska Sp. z o.o.

  • We've worked with Krzysztof at many business sessions, both for individual clients and company teams. Together, we implement the project of “Lawyer through the lens.” I was also pleased to stand in front of his camera myself. What happens during these sessions is difficult to describe. You just have to experience it! Let’s be specific. It’s the atmosphere. As well as patience and individual approach. Everyone is just as important, the most important at the time. Each portrait helps build a business image. To anyone. I am glad that I met on my way a person, photographer, who knows that a good portrait is our asset and shares this knowledge with others. No just in business. It also helps in self-awareness that what we do is important and how we communicate is important; that in the modern times of the Internet and marketing 2.0. people around us will get to know us on the net and that we can influence how they will perceive us during this first contact. It also helps to smile at the thought that this lady in the picture is pretty cool! He is also surrounded by professionals who care about how we look and feel in the picture. I am thankful for that and recommend Krzysztof to everyone who sees measurable value in quality and appreciates professionalism. To anyone who wants to enter a higher level. See you at the next session!

    Monika Muracka Development Manager, Marketing for Lawyers

  • The need to build a professional image appears at different stages of career. In the past, the only formal image necessary to take care of was a passport photo – nowadays for more and more people it isn’t enough. For several years I had photos taken by magazine and news paper photographers who publicated them as illustration to my articles. Usually, these half-hour or hour sessions were guick but professional. However, I was lucky enough to meet Krzysztof Zaleski on my career path – a passionate photographer. According to Krzysztof the portrait of a professional should reflect personality, interests and life mission of the photographed. Such final effect demands time for conversation and collecting necessary information about the person - Krzysztof was very engaged in this task. After a long conversation he prepared several conceptions in cooperation with graphic designer. Having discussed and chosen one of the options, Krzysztof started making it real. It wasn’t easy though – I would probably give up encountering such odds, but not Krzysztof, he succeeded. The session took place and finished according to arranged schedule. I highly recommend cooperation with Krzysztof – it was a real pleasure and a fascinating adventure.

    Grzegorz Turniak Owner of Akademia Rekomendacji

  • I had the pleasure to cooperate with Krzysztof Zaleski in an advertising project which involved major clients of my company. The project itself was a very difficult issue because individuals participating in the session needed to be treated with particular sensitivity and at the same time the desired effects had to be achieved – session circumstances demanded full adaptation to the working conditions in the printing (the production was in full swing). Krzysztof successfully completed the task creating a pleasant atmosphere, which allowed to save the stress of my clients as well as their precious time. Professionalism, as shown by Krzysztof, resulted in a series of perfect photos that decorated both the covers of professional magazines and the stand of Agfa Graphics company during the fairs „Poligrafia 2007” in Poznań. I highly recommend cooperation with Krzysztof Zaleski!

    Paulina Suchodolska AGFA GRAPHICS