“1% talent and 99% rearranging furniture. *” – about the challenges in the work of a photographer!

The popular opinion is that the photographer has a good life. There is certainly a lot of truth in it: I often plan my workday myself, photographing many interesting people. In short, I do what I love. But photography is not the only side of my profession. It only takes part in the time most of the week, it deals with the processing of the resulting images, session preparation, marketing and a whole host of other activities that have little to do with photography.

Jacek Balicki fotografia biznesowa współtwórca kampanii marketingowych Heyah Łaciate Era fot Krzysztof Zaleski
Jacek Balicki, the advertising man who was responsible for launching the Play telecom brand

Working in the whole country, and sometimes abroad, I must predict in what conditions I will work. I am preparing differently for a session of a team of 20 people in the company’s office space and completely different for taking portraits of the president. Sometimes I am asked to take photos of the president, and on the spot, it turns out that photos are needed for other board members.

It would seem that this should not make much difference. However, the difference is fundamental, because in a different way we illuminate the president and the group of members of the supervisory board in a different way. The experience gained through years of work meant that I always have extra equipment with me that allows me to take shots of a different nature. I am always so prepared because I realize that every piece of equipment can refuse to obey in the least expected moment. The effect is that I always have a lot of equipment with me.

I like the most when I can do a site visit before the shoot in the place where the photo session will take place. A local vision is a situation in which I can plan in advance all the details of the session, anticipate potential challenges. However, there is often no time for a local visit or the session takes place in a distant city, so I’m going blind with additional plans B, C, D, etc. in case the most probable scenario doesn’t work out.

I used to take portraits in a brush compartment of an office that didn’t have a conference room. Often offices are equipped with a poor electrical installation, which is completely unsuitable for supplying my flash generators. In such situations, the key is to be able to improvise so as to solve problems that arise in flight.

* Arnold Newman once said that photography is 1% talent and 99% rearranging furniture. My work is living proof of this 😉

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Testimonials

  • I had the pleasure of using Krzysztof Zaleski’s business portrait services and I am absolutely delighted with the results. Krzysztof is truly a magician behind the lens—I have never looked so good in a photo! His professionalism, attention to detail, and ability to create a relaxed atmosphere during the session are invaluable. If you’re looking for a photographer who can capture your best, I highly recommend Krzysztof. Thank you for a great experience!

    Krystian Lewecki Head Of Legal Affairs

  • Krzysztof demonstrates full professionalism and remarkable commitment to his work. The photo session took place in a calm, warm, and empathetic atmosphere. He is not only a great specialist but also a very nice person. Krzysztof provides valuable advice and guidance, which makes you feel confident and at ease in front of his lens. The results were delightful—beautiful portraits that truly show emotion.
    My sincere gratitude—and I wholeheartedly recommend him.

    Beata Rubanowicz Ophthalmologist

  • I definitely recommend Krzysztof Zaleski.
    For years, at various stages of my career, I have turned to him whenever I needed professional photos—not just business ones. Krzysztof is a true professional with a perfect understanding of business needs and goals. He is also flexible and quick to act. I recommend him to anyone looking for something more in their photos.

    Michał Świderski Marketing Manager, Management Advisor

  • Krzysztof is an excellent professional who focuses on working with people, not just the technical side of photography. Thanks to this, the quality and authenticity of his photos are outstanding. He knows how to bring out a person’s character and highlight their best features.
    It was a great pleasure to work with such a professional.
    Thanks again.

    Paulina Romaniszyn General Manager at STADA Group

  • I have worked with many photographers, but Krzysztof Zaleski truly stands out. He is dedicated to achieving that “wow” effect for his clients, always going the extra mile to ensure outstanding results.
    I wholeheartedly recommend his services.

    Sergiusz Trzeciak Expert in political marketing, public image shaping and personal branding

  • Working with Krzysztof is fantastic—stress-free and relaxed, yet very professional. Even before the session, we received detailed tips on what clothes to bring and which patterns or colors to avoid, which was very helpful. During the photo session, Krzysztof gave specific advice but also allowed for our own inventiveness and moments of fun. Through thoughtful conversations and insightful questions, we were able to clearly define the style and mood of the photos. Krzysztof is exceptionally considerate and professional. I highly recommend his services to anyone who isn’t used to being in front of the camera and wants photos that are creative, relaxed, and refreshingly unique.

    Aneta Stawicka Communication and Education Manager Rekopol SA

  • Taking photos of myself is, to say the least, not my favorite activity. However, my session with Krzysztof was both comfortable and efficient. I’m very happy with the results. He approaches his clients with true professionalism. I highly recommend him to anyone.

    Andrzej Kotfis Andrzej Kotfis SME/SOHO Sales Director Orange Polska

  • Krzysztof Zaleski was recommended to me by a friend, and I am really glad I finally had the chance to use his services. Krzysztof took several business portraits for me, and I couldn’t be happier with the results. The session was smooth and enjoyable, conducted with complete professionalism. I’m grateful to have worked with someone so passionate, approachable, and warm. I highly recommend Krzysztof to anyone—our image truly matters, and he has a remarkable talent for bringing out the best in people.

    Beatrice Bouchet President of the Management Board B&B Hotels Poland.

  • I asked Krzysztof to take some business photos for me, and working with him was an absolute pleasure. He was incredibly friendly and welcoming, making it easy for us to connect right away. Krzysztof’s attention to detail and commitment to achieving the best possible results truly stood out. The final photos were delivered promptly and were exceptional in both technical quality and overall presentation. I enthusiastically recommend Krzysztof for business photography assignments.

    Marek Kowalczyk MANDARINE Project Partners

  • Mr. Krzysztof Zaleski has conducted several business photo sessions for MGW Corporate Consulting Group Sp. z o.o. Each session was carried out professionally and with great commitment. Thanks to his interpersonal skills, Mr. Krzysztof creates a kind and friendly atmosphere and photographs in a way that highlights the subject’s character. We also value his good communication, both by phone and email, which positively influences our cooperation. We are pleased to recommend Mr. Krzysztof Zaleski as a reliable, competent, and passionate business photographer.

    Małgorzata Janic Sales Support Specialist at MGW Corporate Consulting Group Sp. z o.o.

  • If you’re looking for someone who not only captures beautiful photos but also pays meticulous attention to every detail during the session, I highly recommend Krzysztof. His keen sense of style and the positive, welcoming atmosphere he creates are truly guaranteed.

    Weronika Jelińska Legal counsel

  • I highly recommend Krzysztof Zaleski’s services. I truly appreciate his professionalism, flexibility, and unwavering kindness. From our very first contact and throughout the entire process, we experienced excellent communication, openness to our needs, and genuine understanding. Thanks to Krzysztof, our photo session for 20 people went smoothly and efficiently. What sets Krzysztof apart is his remarkable empathy and deep understanding of business goals, as well as his fantastic approach to photographing people. The same level of dedication is evident in his careful selection of photos and meticulous post-production work. We are thoroughly impressed by his professionalism, the quality of the photos, and his positive attitude toward both the session and his clients.

    Katarzyna Gorczyńska PR Manager at Plej Advertising Agancy

  • Meeting a photographer who genuinely enjoys his craft and working with people often leads to results that far surpass initial expectations. That was exactly my experience with Krzysztof, and I am truly grateful for it.

    Tomasz Chodkowski President in Grenevo Polska Sp. z o.o.

  • I have worked with Krzysztof on numerous business photo sessions—both individual and team shoots, including the “Lawyer through the Lens” project. Every session with him is a truly special experience: the friendly atmosphere, his patience, and genuine commitment make you feel at ease and truly at the center of attention. Krzysztof collaborates with a trusted team that takes care of every detail, ensuring that the results are always impressive. His portraits help you believe in yourself and consciously build your image—not just in business. If you want to feel truly special, I highly recommend a business photo session with Krzysztof. If you’re looking for exceptional results, look no further.

    Monika Muracka Development Manager, Marketing for Lawyers

  • It’s worth investing in a professional image at every stage of your career. For years, I used photos that were taken rather “on the fly” whenever my articles were published. I have to admit, it wasn’t until I started working with Krzysztof Zaleski that I realized how valuable a personalized approach from a business photographer can be. Krzysztof stands out not only for his professionalism, openness, and creativity, but also for his unique method of working with clients—he takes the time to talk, get to know your personality and goals, and then suggests his own original ideas for the photos. As a result, each session is unique and perfectly tailored to your needs. His commitment and attention to detail ensure that the results exceed expectations. Working with him is a true pleasure and an inspiring experience. He’s an outstanding choice for anyone seeking professional business photography.

    Grzegorz Turniak Owner of Akademia Rekomendacji

  • I had the pleasure of working with Krzysztof Zaleski on an advertising project involving major clients of my company. The project was challenging, as it required treating participants with particular sensitivity and achieving the desired results amid the fast-paced demands of print production. Krzysztof handled everything exceptionally well, creating a pleasant atmosphere that helped save my clients’ time and reduced their stress. His professionalism resulted in a series of excellent photos that appeared on the covers of professional magazines and at the Agfa Graphics stand during the “Poligrafia 2007” fair in Poznań. I highly recommend working with Krzysztof Zaleski!

    Paulina Suchodolska AGFA GRAPHICS